AWO Content for Social Communication Campaign (AnyMind Group)
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Art Director: Duke Nguyen
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Copy Writer: Anh Thu Ly Pham
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Motion Designer: Christ Lam
- Graphic Designers (under Duke): Quoc Huynh, Lien Huynh
We monthly get new brief from the client and start the procedure:
Monthly Content Angle > Confirm content angle > Developing Direction (Visual & Content) > Confirm direction > Developing Detail Post > Revision > Finalize
Brief usually contains:
- Product Highlights for the month (Fruit Mix, Chunky, Top & Fill, Filling, Frozen Puree...)
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Occasion to focus (festivals, holidays, trends...)
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Recipe updates (product applications)
- Number of Posts to be done (8-10 posts per month)
Harmonizing the Visuals with the Copywriters to ensure the Verbal and Visual outputs are on the same page and effectively communicating the product functions to brand target audiences (B2B).
SNS - Social Posts
Whenever Video format comes to the place, I and the Copy Writer often working with Christ Lam, a Motion Designer at AnyMind Group Vietnam.
I often design and layout final still frames > get confirmation from the client > brief Christ Lam the animated flow, transition and effect expectation.
Together we created videos for Andros Professional that deliver both meaning and product highlights.