Cetaphil Moist
Influencer Marketing - Campaign (AnyMind Group)_________
Preparing for the harsh, dry winter of year 2024, Cetaphil Moist urged to launch a social campaign that focused on Moist productline.
Thus, to solve the moisture of Vietnamese skin from three differenet regions (From Northern to Southern).
This big Campaign is the work of different agencies and production house, including Dentsu Redder.
Our scope is concisely focusing on the Influencer and Amplify executions.
Creative Team:
- Associate Creative Director: Mai Tran
- Senior Copy Writer: Quan Vu (Lead Copy)
- Art Director: Ha Dung (Lead Art)
- Senior Designer: V.Anh Vien
- Copy Writers: Thu Nguyen, Ngoc Nguyen
- Graphic Designer: Quoc Huynh
The Execution Plan
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Friendly Reminder Phase
HCP Teasing Post
Video Friendly Reminder “Áo Ẩm 3 Lớp"
The Final flow delivered to Production House. Later, there are many revisions during the Post Production Meeting phase until the final outcome.
HCP Series Phase
Episode 1: BẢO VỆ ĐỦ, DA CẦN “ÁO ẨM 3 LỚP"_________________________________________________________________________________________________________
Episode 2: “CHECK-VAR” “ÁO ẨM” 3 LỚP CHUẨN KHOA HỌC
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Episode 3: BÍ KÍP DƯỠNG ẨM 3-2-1-0 TỪ CHUYÊN GIA
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Behind-the-scene