MULTIDISCIPLINARY DESIGN
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Social Content Execution - Curél Powder In Balm 2025 (AnyMind Group)


Creative Team:

  1. Associate Creative Director: Mai Tran
  2. Art Director: Ha Dung, Summer
  3. Senior Copy Writer: Quan Vu
  4. Motion Designer: Christ Lam

I got handover from Art Director Ha Dung to execute these several social posts. These works are the result from highly crafted copywriting from Quan Vu and amazing motion design skills of Christ Lam.


Our Challenges:

  • Only using stocks for social content angles > we need to find different visuals (illustration, stocks) for content various usages.
  • The certainty texture of Powder in Balm product was hard to find and demonstrate through visual.
  • Utilizing handout sources provided by clients to make it appealing.



The Working Procedure:

  • Content & Visual Direction frame by frame (supervised by Ha Dung & Summer)
  • Get confirmed by the client
  • Developing detailed content & visual outputs including expected motions
  • Get confirm on detail
  • I start briefing the motion designer to conduct the final result.


Social Posts
Key Visual Adaptation (Directed by Art Director Ha Dung)
Key Visual Cover Facebook Adaptation
Shopee Banner Adaptation

Tiktok Video Contents

Angle Post 1: Product Trial Program

Tiktok Adaptation:

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Angle Post 2: Tạm biệt nỗi lo đổ dầu thừa, cảm giác nhờn rít với công thức Ceramide Care Powder có trong Dưỡng ẩm dạng kem phấn kiềm dầu Curél.

Still Frame Design




Edited by Christ Lam
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Angle Post 3: Cùng khám phá sự khác biệt của Powder in balm với các loại dưỡng ẩm thông thường khác từ công thức, công dụng, trải nghiệm sản phẩm). Qua đó, highlight đc key message “ẩm-mịn-lì" của sản phẩm.

Still Frame Design
Edited by Christ Lam
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Angle Post 4: Giảm tình trạng tiết dầu, bảo vệ làn da dầu khỏi bết dính trong những ngày nắng nóng cao điểm sắp tới nhờ dưỡng ẩm thế hệ mới Curél
Still Frame Design


Edited by Christ Lam
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Angle Post 5: Dưỡng ẩm thế hệ mới: Dù đi học/ đi làm cả ngày dài cũng không thấy khó chịu nhờ Curél Powder in Balm với làm da luôn ẩm-mịn-lì.

Still Frame Design


Edited by Christ Lam
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Post Winner Announcement of Trial Program:





quochuynh0810@gmail.com 0906.348.667 Ho Chi Minh City, Vietnam