MULTIDISCIPLINARY DESIGN
WORKS

unFold the unTold \    \  



Event Campaign Pitch for Fujifilm New Products Launch (2025)


 Creative Crew (AnyMind Group)
  • Art Director: Duke Nguyen
  • Senior Copy Writer: Dung Thai
  • Copy Writer: Bao Ngoc
  • Graphic Designer (under Duke): Quoc Huynh




The Brief:

The Creative Concept:


Concept: The Timeless Flow of Xperience


Focusing on the flow of capturing moments, continuously from the old past to the modern present, Fujifilm deliver the seamless experience for the photographers.___

Idea 1: The film flow from the past heritage to the digital era.
 Idea 2: The seamless flow (infinite experience): The infinite loop give the sense of similarity to the iconic “X” logo. This could adaptable to the event set up phase and spatial design later.

___

The Final Key Visual Layout


Choosing Idea 2 to execute detail


 Mockup demo:
Even our proposal was unsuccessfully chosen, this project was inspirational and worthwhile to learn more about Fujifilm spirit and camera merchanism.

This was one of my first Key Visual meticulously crafted under Duke Nguyen supervision and the beautifully concise Copywriting delivered by the Copy team.

quochuynh0810@gmail.com 0906.348.667 Ho Chi Minh City, Vietnam