From Visual Direction > Draft > Final, every step is curated by the Design Leader (Candy Vien) and Internal team before delivering to various social media platforms.
With limited format and strict guideline, mood and tone from Uniqlo, our visual direction often get rejected in the first round.
However, with different seasonal campaign (Fall Winter, Spring Summer) and many sub/main campaigns of the Uniqlo we often get refreshed mind and start to differentiate the mood and tone for each one and develop visual direction that appropriate for each product, campaign and season.
Credits:
- Visual Posts were under supervision of Candy Vien, Uniqlo Design Leader.
- Videos were edited by Christ Lam and Thuan Hoa
- Sources are produced and provided by Uniqlo Global.
Uniqlo Denim
Edited by Christ Lam
Sources: Uniqlo Global
Pufftech
Sources: Uniqlo Global
Tet 2024
Special UT KAWS + Warhol
Sources: Uniqlo Global
Uniqlo Kanshasai Festival 2023
SNS - Social Post
Hoan Kiem Store Opening